You cannot improve what you do not measure!

Measurable marketing results

Measurement is the key to optimizing your advertising budget and ultimately growing your bottom line. Let’s put measurements in place to analyze what ad channels are working and weed out the ones that are not. It’s time to make the most of your budget.

We can easily list ways to go about growing our businesses:

  • Twitter, Facebook, LinkedIN, and other social media sites
  • Building and nurturing an email list with give-a-ways, up-sells, and cross-sells
  • Blogging, creating content for a sales page and membership site
  • Search engine optimization
  • Radio, TV, online banner ads
  • Affiliate partnerships …

Each one of these is a time-consuming initiative with hundreds of tools, experts, and services offering to help you. Our minds spin with all the strategies we could and should be using, deciding what is most important, learning the best way to deploy them, getting them to work together, and keeping up with what we are already doing. It can be completely overwhelming!

So lets explore the opposite perspective? What prevents you from achieving your goals? What’s creating your road blocks? Sometimes it is easier to attack a problem than it is to pursue a goal. In other words, sometimes it is better to look for what is holding you back than it is to decide what would move you forward. Perhaps you need a fresh perspective?

Is your marketing convincing/trustworthy?
For most businesses this is the foundation of growth. Is your marketing establishing you as the leading solution in your industry? The logical solution to their problem? Does it project trust and professionalism? Is your message clear, consistent and memorable?

Are you collecting leads and following up in a timely fashion?
Did you know 40% of sales are lost by not following up on a lead or referral? That percentage is staggering. Another words, your marketing might be working but your follow up and close process might need attention. Is your sales team fully aware of the monthly promotions you are running. It’s critical that sales and marketing work together to support each other.

Who’s managing and measuring your marketing efforts?
Once you have the stellar marketing plan and budget in place, making sales is simply a matter of getting your message in front of your target audience. Are you fully utilizing all the media outlets available to you today? Are you measuring results and continually looking for better opportunities? Do you know how your competitors are getting traffic? Better yet, do you know how your audience prefers to communicate? How do they shop for your product or service?

Do you have the staff to support your services?
Many businesses, especially the micro-business, are held back by manpower constraints. In a one or two person operation, it is easy to get overwhelmed simply because you do not have the staff in place to support your services. A business owner becomes consumed by new business so they neglect their marketing and advertising efforts, and as a result, sales slow down, then they focus on marketing and advertising again, and become overwhelmed again! This cycle continues until they begin delegating and outsourcing effectively. How can you prevent this cycle? How can you increase the manpower available during the busy times? How can your marketing and advertising continue when you are swamped with a special customer request?

Is it time to outsource to an expert?
If you’re like most entrepreneurs, you’ve been working long hours and have been thinking about nothing else since you started. Chances are that your thinking has become entrenched in the same thought pattern and new ideas have dwindled. Bringing in an outsider with a fresh perspective to analyze opportunities, solve problems, and make you aware of blind spots can be a powerful catalyst for future growth. Reading self-help books doesn’t count — you need a real, live person to talk through your plan. It’s time to set your strategy, implement your plans, and reach your goals.

Let’s put a plan together that will get measurable results quickly!

Check out Kimberly’s extensive list of  services or contact her for your free, no-obligation consultation.